Rovani Graphics Reaction

I believe that this trip has been the best, although the Barnes and Noble Bookstore is hard to beat. Jim Simpkins, owner of Rovani Graphics, was extremely helpful and informative about the publishing and printing industry. He described what a piece that needs to be printed, has to go through in order to receive the completed project.

Simpkins was kind enough to show us his entire process and I was fascinated how his whole company is green. It is green because it completely environmentally friendly, and I think that is a very important asset. He also explained how expensive mistakes can be, and how it is imperative that no mistakes are made. It was made very clear to all of the students that there is a difference between an “A job” and a “B job”, and that the “B jobs” do not cut it in the real world.

“You can get away with B or C jobs in college, but not in the real world,” said Simpkins.

After the tour was over, Simpkins and employees handed us a picture of the group from the beginning of the tour, and a paper pad. The coolest part about the paper pad was that it had all of his contact information on it. The business card was also included in the grouping. He also showed me his desktop calendar and how it had the same contact information, a ruler, and all of their packages. I thought this was a very innovative way to help gain customers, and keep customers.