Barnes and Noble

When you first step into a Barnes and Noble a mist of lattes and sophistication is felt in the air. The smell of freshly ground coffee and newly printed pages amerce every one your senses. Some people think of it as a second home, a place to gather and discuss the topics of the day. While others enjoy browsing through the pages, sipping their cappuccino and feeling their mind grow by every turn of the page. Underneath this illusion of a mellow, laid back setting is a capitalistic machine churning its engines along with McDonalds and Microsoft.
Barnes and Noble’s flagship store in Manhattan’s on Fifth Avenue and 18th Street opened its doors in 1917. After 60 years of decline, the 1970’s saw the re emergence of Barnes and Nobles as “The World’s Largest Book Store.” Innovations in sales techniques along with the purchasing of many publishing companies saw Barnes and Noble grow into the empire of today. The bottom line is to sell their products, just the same as any other corporation.
Barnes and Noble is a bookstore, not the library. When customers sit in their chairs and read a whole book throughout the day, it is not a widely advised practice. In fact most titles are strategically placed for marketing purposes. There is not too much depth to the reading selections, because just as any other company, Barnes and Noble is looking for what is popular and is a big seller. Don’t be fooled by the trended sounds and smells of the Barnes and Noble, they want you to buy just like any other company.